I have been reading a lot about search engine optimization and have been learning a lot lately about the subject. I would, therefore, like to try an SEO experiment. The experiment will actually involve trying to get ranked for the keyword phrase "SEO experiment". When I search for that keyword phrase using the Google Adwords Keyword Tool, I find that there are only 320 monthly global searches for the phrase and the CPC is only $0.05. Also, when I type the phrase in quotations in Google itself, I find that I am competing against 23,800 other web pages.
The bottom line is that I don't have to worry that anyone will be reading this blog and try to outearn or outrank this particular keyword so I can use it for my SEO experiment to illustrate the principles of search engine optimization that I am learning.
Identify Keyword Phrase to Target
I have already done this as explained above. But if you are starting out, you want to go to the Google Adwords Keyword Tool and start typing in keywords that interest you. Make sure the synonym box is checked so that you can get several other ideas at the same time. You are looking for keywords that have a minimum of 3000 searches per month (or 100/day) so that if you get to the front page of Google, you can count on some traffic each day. Then search for your specific keyword phrase in quotation marks in the Google search engine to assess the number of webpages you are competing against. The fewer pages, the better.
For my keyword, I am looking at about 10 searches per day and competition of just under 24,000 other pages. I have also downloaded SEO for the firefox browser from SEObook.com which will tell me the Page Rank of each site on the Google search results. The top result for the keyword I am targeting has a PR of 1 with the next 3 having a PR of 0. That should be easy to compete against.
I intend to make this post the focus for my SEO efforts. In subsequent posts, I will go into how I will be doing my search optimization efforts in a step-by-step fashion. You may choose to do this for a particular article or your own blog or website. My purpose is to do this as a "dry run" to learn and make mistakes before developing my own niche site. Tomorrow I will post the next step in the process.
2 weeks ago